Apple Pay: Playing Catch-Up With Asia
While the rest of the world hails the introduction of near-field communication (NFC) based mobile payments through Apple Pay, smartphone users and developers across Asia are wondering what all the fuss...
View ArticleApple Pay: Game Changer? Not in Asia
Apple Pay is all very warm and seamless in that Apple sort of way. Selected credit is easily slotted neatly into the Passbook linked to each phone, which then enables payments with Apple Pay. There is...
View ArticleClik here to view.
Top 10 Industry Highlights of 2014
It’s been a busy year for those of us in the digital marketing industry. Here’s a look back at the biggest highlights of 2014, in no particular order. Think we missed something? Feel free to add your...
View ArticleClik here to view.
Could Liquor Bottles Be the Next Big Thing in Advertising?
U.K.-based alcoholic beverage company Diageo and Thin Film Electronics, a Norwegian firm specializing in printed electronics, have unveiled the world’s first smart bottle that is able to deliver...
View ArticleAir Wick Leverages QR Codes in New Way
For many U.S. brands, QR codes may be one of the last mobile strategies considered to increase consumer engagement. But Air Wick has found a way to use the technology to bring an on-site experience in...
View ArticleClik here to view.
Samsung to Launch Apple Pay Alternative
Samsung is shutting down its Wallet mobile payment service as the firm prepares to launch Samsung Pay in a bid to take on Apple Pay. The company said in a statement to ClickZ’s sister publication, V3,...
View ArticleClik here to view.
Six stats of the week and what they mean for marketers in the Asia Pacific
What does US$7 have to do with ecommerce in China? Quite a lot. It’s one of six stats we’ve selected from around APAC this week. We will get to China in a bit. Kicking off stats this week is a global...
View ArticleClik here to view.
All customers are not created equal, says American Apparel CDO
One of the most valuable sets, according to American Apparel’s Thoryn Stephens?Each individual customer’s lifetime value, something that can actually be measured. American Apparel’s chief digital...
View ArticleClik here to view.
The brand’s guide to Near-Field Communication (NFC)
There is no shortage of emerging technologies that brands are being told could revolutionize the way they design, market and sell their products and services. But thanks to a recent announcement by...
View ArticleClik here to view.
The rise of connected packaging as a marketing channel
We are on the brink of an explosion in the number of available, internet-capable products that will connect our world like never before. In fact, Gartner predicts the number of connected products will...
View Article
